CLIENT: CHANGE THE REF
In 2018 on Valentine’s Day, 17 people were killed in a mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida.
When Manuel and Patricia Oliver lost their 17-year-old son Joaquin, they started Change the Ref to reform our nation’s gun laws.
On the anniversary of the shooting, we changed America’s most iconic Valentine’s candy inspired by text messages sent by victims and survivors.
