CLIENT: UNIBET

UNIBET is one of Europe’s premier betting platforms and they’ve recently expanded to America.

Leading the expansion is Nigel, an out-of-his-depth British bloke that knows nothing about American sports.

We gently advise absolutely hammering his lines before he gets a clue.

Beyond broadcast and social video, we also created an entirely new toolkit of assets for the brand.

These assets had to be capable of adapting to any sport, matchup, betting event, and legal betting location in the US.