CLIENT: TONY HAWK’S PRO SKATER 3 + 4

Shred loss is an epidemic affecting those who grew up playing THPS and are now way less rad than they used to be.

Millions of Americans have gone from sticking it to the man, to working for him.

We’ve traded sick 900’s for sensible 401k’s and favorite punk bands for favorite grocery stores.

But hope is not lost, because getting your shred back is as easy as playing the new Tony Hawk’s Pro Skater 3 + 4.

If you or a loved one is showing any of these symptoms, they could benefit from a THPS 3+4 prescription.

Over the past two decades, shred levels within our society have become dangerously low.

Our job was to stoke shred. And with the responsibility of adults at an all time high, we knew they needed inspiration to act gnarly again.

We also dared people to (legally) graffiti on our ads.

And they showed us society’s still got a little teenage rebellion after all.

We threw up a sticker wall near the Venice skatepark with custom stickers inspired by the game.

We definitely DID NOT encourage people to stick them on public signs, property, or police officers, because the Activision legal team also suffers from shred loss.

The QR codes linked to our website, where we shreducated via testimonials, a symptom checker, and the chance to preorder the game early.

And we announced Andy Anderson’s inclusion as an unlockable skater with a stencil on the sidewalk near the Venice skatepark.

Because what’s shred without a the risk of rolling over a crack and getting legitimately injured.