CLIENT: CHECKERS & RALLY’S
Checkers is known for having the best fries in the game.
And there’s no one that can capitalize on $1 any size fries like the world’s greatest competitive eater.
But first, a director's cut that never saw the light of day for very obvious legal reasons.
We created videos for social media and digital pre-roll that became the most watched content in Checkers & Rally's history with 28,000,000 views and counting.
Even Andy Milanokis couldn't resist that price.
The Internet spoke, and they wanted Kobayashi size fries enough to send us A LOT of social media hate mail.
Our hands were tied.
