CLIENT: CHECKERS & RALLY’S
After a random stroll through Twitter, we discovered Rick Ross LOVES Checkers so much that he wanted to buy the one in his hometown of Carol City, Florida.
So he bought back the block, and turned investing in the community you come from into a movement.
Ross dropped "Buy Back the Block" with 2Chainz and Gucci Mane.
"I sold a few records, I bought me a Checkers."
Checkers was the source of inspiration for BBTB's album artwork.
We even got a shout out from Sean Evans of First We Feast.
As a Hot Ones fan, it was a dream come true.
And who could forget the case study.
